Promotional gifts export status quo
The United States, the European Union and Japan are the most important promotional gift export markets in China. Coastal Jiangsu, Guangdong, Zhejiang, Fujian is currently the largest export volume of promotional gifts production center. Jiangsu is China's main cotton products processing. Rely on regional advantages, Jiangsu to produce mid-range hats and T-shirts and other wear-oriented promotional gifts. Mainly in the Mainland to steel and plastic-based, Anhui plastic cups and steel cups more popular.
Guangdong has about 1,000 wearing promotional gift manufacturers, products in the high-end promotional T-shirts, POLO shirt-based, but also include promotional umbrella, promotional key chain and promotional USB accessories. Wenzhou, Zhejiang gathered up to 1,500 promotional package suppliers, the annual export 800 million promotional package, accounting for 70% of China's total exports. Zhejiang Tonglu is the main origin of the promotional pen, the annual export of about 6 billion promotional pen, accounting for 40% of China's total exports. Fujian is the main production center of Chinese footwear products, suppliers can provide a wide range of innovative shoe design. Affected by the financial crisis, overseas companies to reduce costs and reduce promotional costs, promotional gifts in 2008 performance in the doldrums. As the gift industry itself has a strong dependency, the overall reduction in product sales indirectly led to reduced demand for promotional gifts. Part of the gift of export enterprises in the end of 2008 received orders for overseas orders less than 30% of previous years.
To reduce the impact of the financial crisis, on the one hand, suppliers began to significantly shorten the validity of the offer, from the original six months to adjust to 2-4 weeks, some companies will offer the validity period is adjusted to 7 days. On the other hand, suppliers are looking for potential emerging markets such as the Middle East, Latin America, Africa and Southeast Asia. Promoting the exchange with buyers is also an important measure for suppliers to improve their export status. Only to achieve real communication with foreign buyers and exchanges in order to dig the real needs of buyers, to meet the needs of buyers to produce new products.