Since joining the WTO, China's handicraft gift industry has developed by leaps and bounds, but also exposed many urgent problems to be solved, such as the same product, fake into the wind, the lack of design innovation and so on. WTO background of China's gift industry is facing greater opportunities and challenges, gift companies need to be keen to grasp the trend of the industry, and the relevant management departments should also regulate the market environment to make a difference.
Personalization is the common direction of the development of the gift industry. Crafts gifts is one of the most advocating personalized industry, the lack of personality differences, the industry will be difficult to survive. But because the gift industry, the size of the enterprise is generally small, follow the trend of imitation of short-sighted behavior is not uncommon, greatly strangled some of the innovative business passion. For the enterprise itself and the industry's sustained and healthy development, gift enterprises should strengthen their own design innovation ability, strengthen the division of labor, production of different personalized products.
Standardize the competitive environment, strengthen the industry self - discipline. As the crafts gift industry contains a wide range of products, the lack of industry organizations, counterpart management, competition between enterprises disorderly, marketing on the quick success occurs. Therefore, for the handicraft gift industry, government departments and industry organizations should strengthen the management and guidance, rigorous malicious plagiarism, and increase the support and protection of innovative enterprises.
With the gift market demand changes faster and faster, the popular cycle is becoming shorter. Gift companies, especially export-oriented need more real-time to grasp the development of domestic and international market trends, to carry out e-commerce will be a very convenient and efficient product promotion channels.
Analysis on the Present Situation of Industry Export
First, the export of crafts gifts year after year soared, accounting for about 1/3 of the total exports of goods
According to customs statistics, from January to October this year, China's exports of handicrafts, a record high, reaching 1332.81 billion US dollars, more than last year's total exports, an increase of 25.03%. Since 2000, handicrafts gifts export significantly accelerated, 03 to reach 132.445 billion US dollars, accounting for the proportion of total exports of goods nationwide also maintained at more than 30%. The following chart reflects the export growth of handicrafts in China since 2000.
1, the steady growth of commodity exports, the main varieties of unit price increase.
In 2003, China's handicrafts merchandise exports to achieve a comprehensive increase in exports. Among them, the export of artex products increased by 46.32%; glass products increased by 30.25%; ceramic products increased by 26.82%; in addition to grass willow bamboo products, plastic products, jewelry exports also maintained a rapid growth momentum.
In the average export unit price, in addition to glass products, paper pulp decreased by 4.2% and 2.04%, the other goods have increased to varying degrees, including jewelry growth of 33.33%, watches and accessories increased by 7.89% , Yarn products increased by 7.11%, ceramic products increased by 6.25%, grass willow bamboo rat products increased by 5.59%, plastic products increased 1.49%.
2, the general trade export growth is strong, processing trade is still dominant.
In 2003, China's handicrafts general trade exports 54.952 billion US dollars, accounting for 41.49% of total industry exports, an increase of 33.93%, an increase of more than 30% for three consecutive years; processing trade under the proportion of exports showed a downward trend The In 2003, the export of processed trade was US $ 72.359 billion, accounting for 54.63% of the total exports of handicrafts, up 19.62% year on year, of which about 70% of the feed processing trade.
Second, the export of handicrafts gift analysis
Description: As the crafts gift contains a wide range of areas, customs only announced the export of bulk commodities, the report mainly selected some of the common commodity analysis.
1, crafts gifts common commodity export situation.
January to October this year, arts and crafts gift industry exports 54.32 billion US dollars, accounting for 40.76% of the entire industry exports. One of the representative products are plastic products, exports 7.89 billion US dollars; toys, foreign exchange 52.39 billion US dollars; other ceramic, jewelry, glass products, grass willow bamboo, etc., exports were 31.16,29.22,27.31,837 million.
2, Christmas gift export situation.
"Westerners festivals, Chinese gifts" seems to have become the law of the Christmas economy unchanged. This year despite the raw material prices and many other unfavorable factors, Christmas gift exports have been affected, but the amount of exports is still very impressive. According to customs statistics, the first three quarters of this year, the national Christmas gift exports 850 million US dollars, of which Guangdong 510 million US dollars, Zhejiang 130 million US dollars.
3, coastal provinces and cities export interpretation of the protagonist, the rapid growth in the central and western regions.
As the country's largest export provinces, Guangdong's leading edge is still difficult to shake, 03 export handicraft gifts 60.762 billion US dollars, accounting for the country's total exports of the industry 45.88%. Ranked 2-5 provinces and cities were: Zhejiang, Jiangsu, Shanghai, Fujian. The five provinces and cities accounted for 81.3% of the national exports of handicrafts gifts, the eastern coastal provinces and cities is still the main areas of China's exports of handicrafts gifts.
In the "western development" policy, driven by the central and western regions of the major provinces and cities showed significant growth in exports, especially in the handicraft gift industry. Exports of large provinces and cities in Qinghai, Xinjiang, increased by more than 1 times; Gansu, Hebei, Inner Mongolia, Tibet and other provinces and cities are also more than 4 percent increase.