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Analysis Report On Foreign Trade Situation Of Gift Industry(2)

Third, the main export products and distribution of the status of gifts


1, the traditional market charm remains the same, emerging markets doubled.


In 2003, China's handicrafts continued to prevail, and the traditional markets, such as Europe, Hong Kong and Japan, exported US $ 98.4 billion, accounting for 74.3%. At the same time, exports to emerging markets such as Russia surged by US $ 2.895 billion Russian exports), an increase of 77.96%, Russia has become my fifth gift of the largest gift market. In addition to Kazakhstan, Pakistan's exports increased by 177.8%, 108.13%.


2, the United States, Europe, Hong Kong and Japan accounted for 74% of the total exports of gifts.


In 2003, China's exports of handicrafts were mainly concentrated in the traditional market, of which exports to the United States 40.983 billion US dollars, accounting for 30.94%, an increase of 21.81%, ranking first; exports to the EU 23.932 billion US dollars, accounting for 18.07%, an increase of 37.21%; in addition to exports to Hong Kong and Japan accounted for 15.68% of total exports, 9.6%. In the EU regional market, Britain, Germany, Netherlands, France, Italy, West is my crafts gifts the main export market, accounting for more than 70% of the EU market exports.

Analysis on Motivation of Gift Consumption in German Market. According to the Asia-Pacific logistics network from the German survey of consumer motivation research results, the five reasons consumers buy gifts in Germany is the "birthday", "Christmas" and "visit relatives and friends", accounting for the proportion of consumers to buy more than 60% ; And as a result of the German "holiday economy" thriving, about one-third of the Germans often choose to buy gifts during the holiday season. The following are the main motivations for German consumers to buy gifts:


German gift market main marketing channels. In recent years, the German gift sales mainly through the form of stores, the channel's market share as high as 75%, with department stores, daily necessities supermarket sales, the traditional channels still control most of the gift market. But the recent "mail order", "online shopping", and TV shopping have challenged traditional channels, especially by teenagers.