With this question, Xiaobian specifically visited the market, interviewed a number of industry experts and brands, to understand how to organize a successful promotional activities.
First, accurate positioning, adjust the promotion strategy
Gift companies to do a good job positioning strategy, to find the market to accept and the need for promotional methods and means to find more attractive than competitors or find a means to find the opponent's gap, so that better display their own brand.
First of all, companies need to segment the market consumer groups, in accordance with the geographical, age, gender, etc. to distinguish between consumers to understand what kind of promotional tools to attract, according to the different needs of consumers launched bonus gifts, discount sale, sweepstakes And other promotional tools. Second, the need to pay attention to is accompanied by rising consumer spending levels, the price of the market charm has been a straight line down. Therefore, the promotional activities and content of the gift business should be based on their own development strategy for a unified arrangement in the planning of promotional models should have a corresponding overall co-ordination, rather than simply the pursuit of sales, not a single use of "price war" to promote The
Second, the service to keep up with the rhythm of the promotion
"Some companies launched promotional activities, although in terms of product prices made Rangli, but also reduced the service, resulting in the service can not keep up with the rhythm of the promotion of this huddle customer practice is often soon be seen by consumers , So that enterprises lost the most fundamental brand image and consumer reputation. "A business person in charge to reporters, this is a dishonest act, not only to the enterprise itself to leave the stain, but also cause consumers to the gift industry Of the trust, the enterprises should pay attention to this problem. In addition to the usual attention to the services of consumers, during the event promotion, the service can not fall.
Third, use the promotion to enhance brand awareness
In addition, the quality of products reflect the brand value, the relevant promotion time, mainly to attract consumers to agree with the value of the product, and to buy, improve business sales and brand awareness. But a small number of gift companies are often overlooked the value of this product, when engaged in promotional products will be slow-moving products for sale at low prices, or simply as a high-priced products to send out. I do not know this approach at first glance is very effective, but with the current speed of social information to speed up, consumers will soon be able to find this problem, this is a very bad phenomenon. Visible, high-quality products is a business life.
Indeed, with the development of the gift industry, the battle between the brand is also increasingly fierce, gift companies try a variety of marketing methods to try to snatch the attention of consumers, to establish their own unique core competitiveness. But enterprises to strengthen their own strength and according to their own situation to do the development strategy is the key.